Apple is known for their innovative and high-end products, but they are also famous for their marketing strategies. The free engraving service that they offer is a prime example of this. While it may seem like a thoughtful gesture, it’s hard to ignore the fact that this service could be a clever marketing ploy to attract more customers.
Apple’s free engraving service for their products is a popular feature among customers. While it may seem like a thoughtful gesture, it’s important to note that there are limitations to this service that could be a potential marketing strategy for the company.
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No longer eligible for refunds or exchange
One of the major limitations of the free engraving service is that if a customer chooses to personalize their device, they forfeit their eligibility for returns, exchanges, or refunds. This policy could be seen as a way for Apple to discourage returns and ensure customer loyalty, as well as encourage customers to carefully consider their purchase before committing to a personalized engraving.
Increase their profit margin
Additionally, by limiting the options for returns and exchanges, Apple may be able to increase their profit margins. Since they don’t have to worry about the costs of returns and exchanges for engraved products, they may be able to focus more on increasing sales and reducing expenses.
Affecting Sales on Used Market
When customers personalize their devices with engravings, it can make it more difficult to sell those products on the used market (eg. Carousell) as potential buyers may not want a device with someone else’s name on it. This could cause a decrease in the prices of engraved products, but it could also lead to an increase in the prices of non-engraved products on the used market, as they become more desirable. Ultimately, this could encourage consumers to purchase new products from Apple’s store, as opposed to used products on the secondary market, which would generate profitable sales revenue for the company.
While it may seem like a fun and personalized touch to engrave your Apple products, it’s important to consider the potential drawbacks.
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